Lockade med snabb smärtlindring – fälls för vilseledande reklam

”Börjar verka inom 2 minuter”, lovade läkemedelstillverkaren – men i praktiken är tiden till effekt betydligt längre än så. Nu fälls företaget för vilseledande marknadsföring.

By Anders Göransson

November 16, 2023 11:41 AM

Löftet om snabb lindring förekommer i en rubrik i Viatris marknadsföring av det receptfria läkemedlet Zyx, som är en sugtablett mot halsont. Påståendet följs av en asterisk, som hänvisar till en text i mindre stil, där det förtydligas att smärtlindringen uppstår ”efter fullständig upplösning av sugtablett”.

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